The invitation for Gucci's new show is a puzzle magazine

If the invitation to the show says anything about the collection, the next Gucci Aria digital show, which will be shown on Thursday, April 15, will be a bombshell. The invitation given to the press and friends & family of the brand is in fact a puzzle journal called Gucciquiz! created with the collaboration of Keesing PRS Italia and the support of the editorial staff of Domenica Quiz, which includes puzzles, crossword puzzles, rebuses, quizzes but also mazes and logical challenges that, resolved, will reveal details to participate in the digital presentation of the Aria collection.

The invitations to the fashion shows are one of the highlights of Alessandro Michele, who in the past has used antique books, antique masks and even Whatsapp audio notes to invite the public to their shows. This puzzle journal, however, is perhaps one of the funniest initiatives also for the way it winks at that phenomenon of Italian pop culture that is La Settimana Enigmistica, a periodical dedicated to rebus and crossword puzzles that has been released in Italy every Thursday since 1932.

The presentation of the new Gucci Aria collection will be held digitally at 15:00 on Thursday 15 April.