Canadian hiking aesthetic in the Salomon Advanced x Better™ Gift Shop collabo

In the very long list of collaborations that have elevated and expanded the brand's DNA, Salomon Advanced unveils now the second chapter of the joint venture together with Better™ Gift Shop, a Toronto-based retailer. The two collaborated on the design of a new limited-edition shoe, the Better™ Gift Shop x Salomon X Ultra 3 GTX. 

The second partnership between the two brands, the Salomon X Ultra 3 GTX features earth-toned hues as a homage to classic hiking footwear, this time newly updated with pops of colour. The versatility of Toronto and its surrounding geography allows one to encounter a variety of terrain over the course of a day: The morning can be spent hiking along the Niagara escarpment, while the afternoon sees the team returning to downtown Toronto to round out the rest of the day in meetings and at the shop. Summed up, the Better™ Gift Shop x Salomon X Ultra 3 GTX is a shoe that can be worn for a hike or for everyday activities - and everything in between. 

"Better™ Gift Shop is a brand that was built for the community, by the community," said Oliver Catahan, Better™ Gift Shop’s General Manager. "With our first Salomon collaboration, we updated their classic hiker silhouette. This time, we’ve put our spin on one of our favourite hiking shoes and more importantly, we’re spotlighting up-and-coming artists that are near and dear to the BetterTM Gift Shop family. We wanted to illustrate the true versatility of this shoe by showing people who actually wear our product over the course of their day."

Hank Reavis and Noah Trimble are the two artists and friends based in Seattle, WA - a city with its own set of varying landscapes. Reavis and Trimble are spotlighted in a documentary short that follows a day in their lives: from the studio, where each focuses on his specific artistic medium, to the outdoors, where Reavis and Trimble seek respite and inspiration. The documentary debuts on April 16, 2021, and can be viewed on Better™ Gift Shop Instagram page and website. 

The Better™ Gift Shop x Salomon X Ultra 3 GTX will retail for $185.00 USD and will be available on April 17, 2021, only at The Better Gift Shop Toronto Flagship and on the brand's website. The shoe will see a wider release on April 20, 2021, on Salomon's website and select Dover Street Market locations.