Helly Hansen presents the "Modular Ocean Survival" collection
With a campaign starring the artist and singer Natty Wylah
Fashion
March 26th, 2021
March 26th, 2021
The line dedicated to Helly Hansen's archive named HH-118389225 has been inspired since its debut by the vast history of the brand and its archive of performance-driven equipment for the sailing world. For each season, this archive is reworked into capsule collections that take cues from lines of historical products, details or moments of the brand timeline. This season SS21 is inspired by "Modular Ocean Survival" and has reinterpreted the aesthetics from the brand's high-tech life jackets to create the capsule's outwear range.
Taking iterations of the innovative technologies present in each product, the SS21 collection has its center in the vests but also uses details such as the three-layer shell fabric, ultrasonic taped seams, 3M reflective details, hidden spray hoods, emergency whistles and modular utility bags and hidden pockets. Key styles include the HH Ocean Coat with its hooded collar and detachable bag that can be worn in three ways on the jacket or removed for separate use. Other highlights are the HH Seaway Jacket with its large pockets and reflective details and, finally, the HH Ocean Vest, which closes in on itself for convenient transportation.
