Matthew M Williams' first Givenchy sneaker

Since last June, when he was announced as the new creative director of Givenchy, for Matthew Williams it has been a succession of first times at the helm of the Maison: the first campaign, the first collection, boosted with a massive influencer marketing campaign, the first real show, and now, the first sneaker.

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Un post condiviso da GIVENCHY (@givenchyofficial)

Williams, the mind behind very successful collaborations with Nike, which have rewritten the bond between luxury and sportswear, has also brought this blend of luxury and sportswear into the Givenchy aesthetic, enclosed in the silhouette called Giv 1.

The sneaker is available in three different colourways, off-white with black details and a neon green midsole; black with the same midsole and finally one with crocodile print upper. The first two sneakers are made of a mesh upper with leather details, while the last is characterized by a full leather upper. It's striking that Williams didn't want to put on big logos and clearly visible branding, preferring instead to insert Maison's monogram, recently revisited, on the tongue and on the side of the sneakers, while a small logo is placed in the front of the silhouette. Finally, each sneaker is characterized by a special sole, which closely resembles that of some Nike shoes or hiking shoes.