The five most worn brands at the 2021 Grammys
Gucci and Louis Vuitton lead, Versace third
March 15th, 2021
Yesterday's Grammy Award 2021 red carpet was a semi-return to normality: after an all-digital award season, in which the red carpet charm was lost, the return to the live format (albeit with some precautions of the case) gave the impression of going back to 2019. The American stars obviously brought to the ceremony the best of their outfits with some of the big names in fashion who have dressed more than one star: in fact, Gucci and Louis Vuitton are closely tied, and on a purely numerical basis would win Louis Vuitton, which dressed the seven members of the K-Pop group BTS. For the rest, it surprises the vast majority of Italian fashion on the red carpet with Versace, Armani and Dolce & Gabbana leading the way.
Among the honorable mentions can certainly not miss also the two looks of Schiapparelli worn by Beyoncé and Noah Cyrus, the HAIM in full Prada (although perhaps the involuntary vibe from Charles Manson Family could be avoided) as well as D Smoke, also in Prada. Great emotions gave her, oddly enough, Post Malone who showed up on stage in custom Chrome Hearts and also Phoebe Bridgers and Jackson Brown in two matching outfits by Thom Browne decorated with embroidered skeletons to remind us that with a somewhat Gothic mood he is never wrong.
Gucci
The star is obviously Harry Styles, in a velvet jacket and trousers version with feather buoy and then on stage in full leather. Billie Eilish continues with her aesthetic line but loses the all-over monogram (and makes an upgrade) while Finneas and Trevor Noah remind us of the range of Alessandro Michele's brand, which bounces between pink Victorian-style suits and classic tuxedos with great ease.
Louis Vuitton
The men's outfits of the evening are a demonstration of the absolute modernity of Virgil Abloh's collections, while the triptych by Cynthia Erivo and Chloe & Halle Bailey is a masterclass of balance between classic elegance and red carpet glam.
Versace
Dua Lipa has smashed everything dressed as Atelier Versace and we are almost certain that the brand will become an increasingly fixed presence even at the Oscars. The winner, however, remains John Legend who watched the Grammys from home, in social distancing, with a bathrobe decorated with Medusa heads and trigreche next to his elegant wife.
Dolce & Gabbana
Megan Thee Stallion evoked the excessive spirit of the brand well with a certainly theatrical dress – less well Maren Morris and Da Baby, in quincanera style.
Armani
Ingrid Andress is a demonstration of how potential Armani Privé has as a couture brand in its own right. The other two men's outfits are obviously elegant suits even if they do not convince in full: soul icon Michael Kiwanuka chooses a glittery and somewhat drooping pinstripe, Kendrick Simpson instead guesses the top but the pants too tight and the formal shoe without sock, with ankle on sight, is not the best of the finesse.