Fjällräven has created a new capsule with recovery fabrics

In that vast universe that is Swedish fashion, Fjällräven is perhaps one of its most iconic names. If in the past it was generations of Swedes who grew up with the accessories and garments of the brand, in recent years its functional, colourful and pleasant retro flavour has become a worldwide phenomenon, a statement of creativity. Being, like many Swedish companies, a brand very attentive to the issue of sustainability, Fjällräven has announced a new project based on the concept of the circular economy: the Samlaren capsule. The collection aims to use advanced fabrics from Fjällräven's factories, combining them into new pieces with a unique design. Henrik Andersson, creative director of the brand, told the genesis of the project as follows: 

"Our production department had a warehouse of fabrics that were not used in normal production, due to color variations, limited quantities, etc. And we wanted to find a use for these fabrics! Then, there was the name and logo Samlaren [which means "the collector" in English, ed] scribbled on a block notes, which became the starting point of the project."

The beauty of the collection, thanks precisely to the virtuous model of the circular economy that animates it, is that the items are, each in its own way, one-off models that, in addition to solving the problem of waste, also respond to the excessive serialization of fashion products. Also in Andersson's words: "This collection is completely designed starting from the fabrics and colours we have in stock. That is, let's start with what we have, not what we'd like to have, and then try to be as ingenious as possible in putting the pieces together. For some fabrics, we have minimal quantities, and this means that production will be very limited". Consequently, the aesthetics of the various products enrich the DIY fashion trend that has already led thousands of fashion lovers to appreciate the garments with a more artisanal flavour and decorated by the patina of the time. 

At the moment the capsule contains the great classics of the Fjällräven repertoire: a selection of outerwear garments for men and women, along with hats, backpacks and tote bags. Each of the garments will bear a special label inside that tells in English the history of the collection. But that's not all: what is now the Samlaren capsule could become a continuous line in the future. Based on the surplus materials, in fact, the brand plans to present one or more capsules per year but, as the creative director of the brand pointed out, "The long-term objective is indeed to eliminate the very need for this concept, minimizing waste and surplus fabric already in production. In any case, this process may take some time, so in the meantime, we will use Samlaren as a way to turn the surplus fabric, difficult to use, into successful products".