The futuristic eyewear of the Polaroid x MSGM capsule
Two archive designs to tell the energy of a brand that always looks forward
Fashion
February 17th, 2021
February 17th, 2021
Never look back, it’s all ahead is the motto that accompanies the new collaboration between Polaroid Eyewear and MSGM. Exploring the historical archive of Polaroid, the brand that invented the polarized lens and up to this day remains a leader of the eyewear production, Massimo Giorgietti has rediscovered many similarities with the pop energy and dynamism that animate the collections of his MSGM and, to capture and reinterpret its iconicity, drew inspiration from two of Polaroid's most popular designs to co-sign two new models of sunglasses that made their debut during the FW20 fashion show of MSGM.
The first model is called PLDMSGM 1, it's unisex, available in white, black, red and neon yellow colourways, and features a silhouette inspired by the 80s with a square and edgy shape, with mirrored and polarized lenses and very thick rods that host double branding. Much more sporty is the PLDMSGM 2 model, curved and wrapping, with the lens signed by a sharp coloured line on the front that makes black less black and enhances the four colour combinations in which it presents itself.
