The new collabo between Palace and Stella Artois

UPDATE 02.16.21: After the teaser released yesterday, Palace raised the curtain on its collaboration with Stella Artois. In addition to the beer glass, jackets, hoodies, tees, pants and various accessories, including hats and bags, will also be part of the collaboration. The collabo will be available this week, during the usual Friday drop.

02.15.21: After the two collaborations with Cîroc Vodka, Palace returns once again to the world of alcohol. This time the London brand has anticipated the arrival of a collaboration with the Belgian Stella Artois with a post shared on their social profiles.

There is not much info on the collaboration, other than a beer glass with a new logo that includes the branding of both parties involved. Given what has been done previously with Cîroc Vodka, we can also imagine the presence of a special edition bottle, as well as an apparel line that combines the street aesthetic of Palace with the Stella Artois logo. It's not the first time that the Belgian company has launched into collaborations. Last year it signed a collaboration with Karla Welch, while over the years it has been a sponsor of the Cannes Film Festival and the Sundance Film Festival.