Sunnei's DIY T-shirt

After the success of the Sunnei Canvas project, which gave retailers the opportunity to create and customize the brand's total-white collections according to their taste, Sunnei continues to work in the direction of customization. 

The Milan-based brand founded by Simone Rizzo and Loris Messina has in fact just unveiled the Do What You Want T-Shirt on Instagram. It's in fact an ultra basic cotton T-shirt with a crew neck and a boxy fit, in a genderless version. The T-shirt will be sold in a special pack that will contain two different brand iron-on logos, one in white and one in black, which can be applied to the shirt with the help of an iron. Everyone can therefore choose whether to wear the T-shirt in plain version, without embellishments or if instead decorated with the brand logo, placed in any desired corner of the shirt. 

Therefore, although the starting product will be the same for everyone, the final result will differ from person to person. The Do What You Want format will also be available in a long-sleeve version, in a chromatic scale that varies between beige, black, grape, white, red, yellow, orange, green and ocean blue. 

The Do What You Want T-Shirt and Long Sleeve will be available on Sunnei website from February 16 at a price of €90 and €110.