The new mini-game inspired by the Gucci x The North Face collection

To be a brand with a vintage aesthetic, Gucci has found a vast field of expression with technology. The brand's app is perhaps the most advanced in the fashion world in terms of experiences and community building, with virtual try-ons, personalized profiles for users and an entire section dedicated to arcade-style mini-games. The latest of these mini-games is dedicated to the Gucci x The North Face collection and is called Gucci Camp. The protagonist of the game wears the items of the collaborative capsule, with an outfit that you can customize, and will have to run an obstacle course trying to collect as many points as possible. 

The mini-game is an ode to the great outdoors, the same celebrated by the Gucci x The North Face collection, and for this reason its three levels are divided into as many extreme natural scenarios: the forest, the snow-capped mountains and the desert. Winning points and crossing increasingly difficult paths will have to pass from one level to another to get to the final finish line and complete the game.  Gucci therefore continues to focus on the success of its app, a very successful experiment that blends nostalgic feelings and passions, such as arcade games, the future and innovation of technology applied to fashion.

The new Gucci Camp mini-game is already available on the Gucci app for €2.