Where to watch Off-White™'s next fashion show

Off-White™ chooses the digital format for its new SS21 collection that will be presented through a digital event called Imaginary TV. The show will be live-streamed tomorrow at 12:00 AM and to see it just register online on the official website of the brand. Virgil Abloh did not reveal details about the show but said:  

«Think personal connections through a public platform. Connecting the dots of distance through a global language. Linking up, even though we may be thousands of miles apart».

In addition, a narrow selection of items will be available on Farfetch and on the brand's official website as a preview of the new collection. A choice that certainly says something about the innovation that the brand wants to bring as part of a fashion show that marks its independence from the usual fashion schedules.