Arc'teryx invests 1 million to bring people in contact with nature

The new Outer Peace initiative promoted by Arc'teryx with a 1 million Canadian dollars investment is about nature conservation and sustainability, but on a more humane side: instead of educating about recycling or implementing sustainable methods (which the Canadian cult brand has been doing for years), Outer Peace will take care of getting people back in touch with nature. The idea behind it is to remove the idea of an inaccessible and explorable nature by experts alone, mixing sport, design and science to educate and engage different local communities through a network of mountaineering associations and hikers who carry out socially useful work, including outdoor therapy counseling and outdoor work activities.

Arc'teryx community members who joined Outer Peace

Arc'teryx community members who joined Outer Peace

Arc'teryx community members who joined Outer Peace

Arc'teryx community members who joined Outer Peace

Arc'teryx community members who joined Outer Peace

Arc'teryx community members who joined Outer Peace

Arc'teryx community members who joined Outer Peace

George Weetman, Vice President of Brand and Digital Commerce at Arc'teryx, explained with these words the origin of the initiative:

«As a brand, our purpose is to connect people with nature and design, and to help them discover that the path to a better world and a better self begins outside. We believe the outdoors is for everyone, and with our “Outer Peace” program, we will bring forward initiatives that generate awareness and create opportunities for time well spent in nature, wherever it can be found».

Arc'teryx's initiative is part of the new trend of nature-positive strategies adopted in increasing numbers by fashion brands. Initiatives, that is, that go beyond the simple adoption of sustainable practices but commit themselves to establishing a more significant connection with nature.

All information about Arc'teryx's Outer Peace initiative is available at this link.