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Li-Ning's latest collection to celebrate its 30th anniversary
Unveiled with a multidisciplinary campaign curated by five different artists
Michael James Fox
Traum Inc.
Traum Inc.
Traum Inc.
Traum Inc.
Traum Inc.
Traum Inc.
Traum Inc.
Sharna Osborne
Sharna Osborne
Sharna Osborne
Sharna Osborne
Sharna Osborne
Sharna Osborne
Sharna Osborne
ByeByeDisco
Michael James Fox
Michael James Fox
Michael James Fox
Michael James Fox
Johnny Dufort
Johnny Dufort
Johnny Dufort
Johnny Dufort
Johnny Dufort
ByeByeDisco
ByeByeDisco
ByeByeDisco
ByeByeDisco
ByeByeDisco
ByeByeDisco
Fashion
December 22nd, 2020
December 22nd, 2020
To celebrate its 30th anniversary, Li-Ning, the most influential Chinese sportswear brand in the world, has chosen to create a collection entitled Future Vintage, Sport Formal, which tells the story of the brand enriching it with a futuristic vision, in apparel pieces, accessories and sneakers, both for men and women.
The brand, founded by the Olympic champion Mr Li Ning, nicknamed The Prince of Gymnastics, this time blends the aesthetic codes typical of the sports world with a vocation for more bespoke garments, for a hybrid and unique aesthetic. Li-Ning's FW20 collection, therefore, finds a new balance in a renowned way of dressing, which goes beyond the rules of gender and occasion, overcoming preconceptions and prejudices.
Johnny Dufort
Johnny Dufort
Johnny Dufort
Johnny Dufort
Johnny Dufort
Sharna Osborne
Sharna Osborne
Sharna Osborne
Sharna Osborne
Sharna Osborne
Sharna Osborne
Sharna Osborne
To unveil the collection and celebrate the brand's 30th anniversary at the same time, Li-Ning entrusted five different artists with the creation of images and videos that could tell the brand's past, present and future. The artists' works are divided into five different chapters, each one representing the vision of the creative on duty. Li-Ning thus confirms its commitment to art and artistic research, a path inaugurated with the partnership, announced at the beginning of the year, with the Center Pompidou in Paris.
Traum Inc.
Traum Inc.
Traum Inc.
Traum Inc.
Traum Inc.
Traum Inc.
Traum Inc.
Michael James Fox
Michael James Fox
Michael James Fox
Michael James Fox
Michael James Fox
The creatives involved in the project each stand out for their own style, taste and vision, thus creating a multifaceted image of Li-Ning himself. The brand's campaign features Johnny Dufort, Sharna Osborne, Michael James Fox, Traum Inc. and ByeByeDisco.
ByeByeDisco
ByeByeDisco
ByeByeDisco
ByeByeDisco
ByeByeDisco
ByeByeDisco
ByeByeDisco
With its latest project, Li-Ning further distinguishes itself within the world streetwear and sportswear, always finding innovative and unique imaginaries and aesthetics.
