Gucci's virtual stand at ComplexLand

The gamification of fashion does not stop and Gucci, perhaps the most forward-looking brand in this regard, took part in the ComplexLand digital fashion festival, which started last December 7th and will come to an end tomorrow. Users who participated in the free festival were able to visit the virtual stands of numerous brands, including Versace and Rhude. Gucci featured features similar to those included in the app, including the ability to customize your avatar with the Gucci Virtual 25 Sneaker and other clothing options. 

There is not only digital fashion though: ComplexLand has become the perfect opportunity for many brands to organize exclusive merch drops and also in the Gucci stand, visible at the north of the map with the purple colours of Gucci Sneaker Garage, it will be possible to buy sneakers and other items of the Maison together with mini-games created for the occasion. 

To visit ComplexLand click at this link.