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The 10 most bought sneakers in 2020
The StockX data in the latest Lyst repost
Fashion
November 17th, 2020
November 17th, 2020
Despite a global pandemic and several months spent indoors, the sneaker world has experienced no setbacks. Weekly releases, leaks and announcements have accompanied sneakerheads from all over the world in a decidedly complicated year, becoming in some cases that symbol of normality waiting to be able to leave the house and show off the latest coppate sneakers.
Data and purchases collected by StockX for the Lyst Year in Fashion 2020 report, thus outlining the tastes of sneakerheads from all over the world and the evolution of the sneaker market between novelties and great confirmations, predictable trends and others not. To inaugurate the ranking we find the Jordan 1 Retro High NC Tochi Leather (W), the best-selling women's model of the year with over 30,000 pairs purchased on StockX since the beginning of the year, confirming the growth of exclusive women's releases with an increase of almost the double compared to the general sneaker market. The trend of sustainability has been one of the driving forces of this season, also reaching the world of sneakers with the relase of models made as sustainable and recycled materials. The Nike Space Hippie 03 Vast Gray Hyper Crimson were the best-selling sustainable sneakers on StockX in 2020, with a resell price twice as high as the retail price. According to site data, the resale premium on a sustainable sneaker is twice as high as that of classic releases. Trend also confirmed by Lyst, which recorded an 89% increase in searches.
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With a year full of high-level collabo, it was inevitable to find a pair of New Balance in this ranking. The choice fell on New Balance 992 Joe Freshgoods No Emotions Are Emotions, a release capable of increasing searches on Lyst del mondello 992 by 1303%, also contributing to the increase in New Balance's market share, tripled compared to that of Last year. The adidas Yeezy Bosst 350 V2 in the Carbon colorway could not be missing, with their 15,000 pairs resold on StockX only in the first two weeks of the release, confirming the success of the Kanye West signed silhouette as the most successful in the adidas catalog. The shaggy sneakers trend has instead relaunched the Nike SB Dunk Low Grateful Dead Bears Orange again, tripling the resell price compared to last year and bringing them to even more than $ 3,000.
Among the most bizarre collabs of the last period, the Nike SB Dunk Low Ben & Jerry'S Chunky Dunky brought colors and patterns of Ben & Jerry's ice cream cans on one of the most purchased silhouettes in 2020. The result was an average resale price on StockX of approximately $ 1,600 with a 1500% mark-up on the retail selling price. Collab king Travis Scott comes in fourth with his Nike SB Dunk Low Travis Scott, whose value has risen 50% since the February release with a resell price of $ 1,600. On Lyst, searches for the Dunk Low increased by 443% in the period between February and March, further underlining the new success of this model. Third place for the shoe that changed the sneaker game with its marriage of luxury and streetwear, the Air Jordan 1 Retro High Dior reached a resale price of over $ 10,000 thanks to its retail price of $ 2,000.
In second place we find the Air Jordan 4 Retro Off-White Sail; the first female collaboration between Virgil Abloh and Jordan Brand turned out to be the most successful Off-White release of 2020 with a resell price of $ 1,200 and a 500% mark-up compared to retail. Among the most successful titles of 2020, The Last Dance is the driving force behind the Air Jordan 12 Retro Flint by growing Jordan's sales on StockX by 40% during the airing of the Netflix and ESPN series. The best-selling sneaker of the year, this Jordan model sold 40,000 pairs in the first month alone, while in the four weeks following the release of the series, searches on Lyst increased by 169%.
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