The release date of the Aries x New Balance 327

Since its foundation in 2010, Aries, the brand led by Sofia Prantera together with the legendary graphic designer Fergus Purcell, has rewritten the codes of contemporary streetwear, thanks to a unique combination of different aesthetics, passions and subcultures. 

Aries now signs the new iteration of the New Balance NB 327, enriching the original vintage running look of the shoe from the early nineties with its own touch. Made with a leather upper and characterized by reflective profiles and graphics, the shoe is available in two different colours, total white and total black, both enriched by red details and writings. 

“Probably one of the funniest collaborations to date, I got to create the design of my dreams, glue it to a rocket and watch it fly 60 feet high. Surprisingly, the sample withstood about 10 explosions during filming and is still intact" said Sofia Prantera. The presentation of the shoe was accompanied by a short film directed by David Sims entitled Shoe Launch in Essex. 

After a first sold out on the brand's website, the sneaker will be available again at a price of €160 starting from Friday, November 6 on www.ariesarise.com and in selected retailers, such as Dover Street Market, SSENSE, KITH, Browns, Mr Porter, Nordstrom, Boon The Shop and Slam Jam.