The new Drake x Nike capsule for “Certified Lover Boy”
Almost sold-out within a few hours
October 27th, 2020
After the teaser that appeared last August through his Instagram stories, Drake and Nike presented yesterday the merch collection for Certified Lover Boy – the name of both the Canadian rapper's new album and the collection itself. If the goal of the merch was to create hype around the release of the album, it was achieved: in a few hours every single item sold out or almost sold out, still leaving very few sizes in the singer's e-shop.
One of the highlights of the collection is the pink bomber jacket (but there is also a black version of it) decorated with a quilt pattern in the shape of hearts, originally seen in Drake's video clip for Laugh Now, Cry Later. For sure the most challenging item in a capsule collection that, for the rest, consists of graphic t-shirts, a hoodie, a hat and a pair of socks. Very particular is the kiss-shaped graphics on the visor of the hat printed in the lipstick.