The best-selling sneakers in Europe in September
According to StockX
Fashion
October 9th, 2020
October 9th, 2020
The pandemic and changes caused in the fashion world have not stopped the sneaker market. The confirmation comes directly from StockX, which with the data for the month of September has updated us on the best-selling models and silhouettes in the last thirty days.
As easily predictable at the top of the list of brands, we find Nike, which also in the last month has many Jordan silhouettes on the three highest hails of the ranking, thus confirming itself as one of the most popular models by European StockX buyers. The Yeezy 350, a timeless classic for European sneakerheads, and the Dunk Low Lemon Wash close the list.
The Dunk but in their High version is instead the most sought after silhouette in September, the only Nike model in a ranking that then sees the Yeezy Slides and the Yeezy 700 V3 together with two adidas models, the ZX 8000 and the iconic Superstar. With the release of two new Dunk High models, the General Market Value of the Nike silhouette has increased by 1000%, while with the arrival of two new colourways the Yeezy Slides have seen a 365% increase in their GMV. To underline the work of adidas, which through a collaboration (Prada, Atmos and LEGO in just one month) has managed to relaunch two models of the Three Stripes.
Looking instead at the taste of each European nation, Netherlands' passion for the Air Max immediately catches the eye, which in September thanks to the drop of the Limeade saw a sale twenty-four times higher than in other countries in the world. In Italy, the flagship model was the Air Jordan 1 Satin Snake (12x compared to the rest of the world), followed as growth by France with its 9x on the collabo between Converse and ACW. Lower was Germany, which focused its attention on the aforementioned Lemon Wash, and the United Kingdom, which opted for one of the hottest releases of the last month, the Air Jordan 4 Union Guava Ice.
If, on the other hand, you are wondering which were the most expensive European cops of the last month, in the first two places we obviously find the Air Jordan 1 Dior, which in their High version have seen a price increase up to € 8607. However, if we want to look at the price increase, the Air Yeezys are leading the ranking, with the Black Solar Red and the Pure Platinum grown by 2892% and 2505% respectively. A trend that once again confirms the existence of grails, timeless pieces capable of overriding any new release.
