Prada Linea Rossa's FW20 campaign
The collection marks the debut of the sustainable fabric EXTREME-TEX
October 9th, 2020
After the SS21 collection co-designed by Raf Simons and the wonderful Miu Miu show held a few days ago, Miuccia Prada makes no mention of wanting to stop. Yesterday, the official campaign of Prada Linea Rossa's FW20 collection was officially unveiled, starring Yara Shahidi and the two members of the K-Pop EXO group, Chanyeol Park and Jin Chen, shot by Renell Medrano, Mok Jung Wook and Leslie Zhang respectively.
The collection continues on the retro-futuristic line typical of Linea Rossa and includes a selection of outerwear with puffer jacket and anorak, trousers and shirts in technical fabric, sneakers and accessories. Each item bears Prada's red label and, on the occasion of this collection, a new fabric created by Prada makes its debut: the EXTREME-TEX. The technical fabric was created by the brand after a three-year development process and is composed of recycled polyester and worked according to fully sustainable processes.