Hailey Bieber is the new face of Versace

Hailey Bieber and Bella Hadid are the stars of the new Versace campaign for Dylan Turquoise and Dylan Blue perfumes. If the youngest of the Hadid sisters has long been one of the Maison's most recent muses, who joined both fashion shows and adv for FW18, SS19 and the Kith x Versace capsule, for Justin Bieber's wife this is the debut as the face of Versace and marks the launch of Dylan Turquoise.

The new fragrance, created by Sophie Labbé, contains citrus notes of mandarin and lemon essence, mixed with pink pepper, which, according to Donatella Versace, is "an ode to the sensuality of Versace women" that recalls to those who wear it "the hot sun and summer days".

The same Mediterranean mood is evoked by Harley Weir's shots in Cavallo, a small island between Corsica and Sardinia. In the images Hailey, lying on the beach, wears golden jewelry decorated with medusa, a glittering crop top and miniskirt in the same color as the bottle of the new fragrance that, like the model's wet look, is enriched with golden details, recalling Greek mythology and culture. 

Bella Hadid, instead, is the face of the female version of Dylan Blue, launched for the first time in 2017. Her shots wearing a midnight blue look with a deep neckline replace the previous black and white campaign photographed by Bruce Weber.

Dylan Turquoise will hit the Italian perfumeries next month and will be available in three formats.