The Moncler Generation collection by Moncler x Mytheresa
A range of luxury outerwear for the whole family (dogs included)
September 9th, 2020
Following the recent capsule collection with Gucci, luxury retailer Mytheresa has teamed up with Moncler for an outerwear capsule collection called Moncler Generation. A non-random title since the capsule is meant to be family-friendly with outerwear dedicated to men and women, children and even includes a dog-sized puffer jacket.
The idea behind the collection is to celebrate the universality of the Moncler brand and its values focused on performance and utility. For this reason, the capsule looks like very simple, composed of eight pieces that are all variations of the brand's signature down jacket reread in an olive green colourway with an orange lining – pieces whose similarity is, beyond a celebration of the brand's signature garments, an invitation to family styling. Another item signature of Moncler is the puffer vest, present in all the categories covered by the collection.