Lil Nas X is once again the face of Calvin Klein

To a certain extent, Calvin Klein campaigns are the most iconic part of the brand's history. All the most influential personalities of youth pop culture have been the protagonists at some point, and this is definitely true for Lil Nas X who, after being the face of last season's Calvin Klein campaign, is back to star in a series of shots by Ryan McGinley for the new collection of the American brand.

The campaign, which will soon be visible on billboards in New York, Los Angeles and the rest of the world's major cities, is dedicated to the Calvin Klein Underwear and Calvin Klein Jeans collections and show the rapper in the garden and poolside while wearing the brand's products.