IKEA's first apparel capsule collection

Following the success of the rainbow Frakta Bag in tribute to Pride Month, IKEA has unveiled its first official capsule collection of clothing: "EFTERTRADA". The collection includes a t-shirt, a hoodie, an umbrella, a canvas bag, a set of beach towels and even water bottles. In full respect of the brand's iconic style, most of the items come in white and are marked with the blue and yellow logo. 

Among the items, the one that stands out it's definitely the hoodie: an ecological cotton sweatshirt with a large bar code printed on the front, embellished with the words "Design and Quality IKEA of Sweden" and the model number that identifies nothing less than the famous BILLY bookcase. On the back, of course, the IKEA logo.

The IKEA "EFTERTRADA" capsule collection will be available for presale on July 31st on the IKEA Japan website. Prices have not been disclosed yet.