The new Italian Independent campaign is a hymn to inclusivity and diversity
'Shades of Love'
Fashion
June 9th, 2020
June 9th, 2020
Italia Independent unveils Shades of Love, the new campaign for its Spring/Summer 2020 collections. Only a few months after the launch of the exclusive CR7 Eyewear collection, dedicated to and inspired by Cristiano Ronaldo, the luxury sunglasses brand founded by Lapo Elkann looks at the summer season with a new campaign that promotes diversity in all of its deepest, most intimate and beautiful shapes.
Inspired by Lapo Elkann and shot by Paolo Zerbini, Shades of Love is a hymn to inclusivity: through the good vibes of direct photographies that are in the same time irreverent and light-earthed, the campaign aims to be a manifesto of love in all its facets, a glorification to a welcoming culture that includes any kind of diversity, in the full respect of the main values that have always been part of the Italia Independent's DNA.
The new Italia Independent SS2020 communication campaign will also give us the chance to talk about a topic that today is more important than ever - diversity, in all of its shapes", said Lapo Elkann, founder and largest shareholder (48.78%) of the Italia Independent Group; "A topic that is in all of my companies' DNA and that I have been fighting for since forever.
Besides the latest CR7 Eyewear, Italia Independent SS20 includes many new collections by its different lines: Italia Independent, Hublot Eyewear and Laps Collection.
