Men's Paris Fashion Week will have a digital edition

After the announcement that, following the coronavirus epidemic, fashion week in London and Milan will take place online, the Fédération de la Haute Couture et de la Mode has decided that the summer Paris Fashion Week will have its digital edition, which will take place from 9 to 13 July, with the further news that, for the first time, it will precede the Milan edition. Unlike other digital fashion weeks, however, the Paris edition will only show the men's collections of the SS21 season while no announcements have been made in reference to the Couture which, presumably, this year will not be held.

Anche quest’edizione possiederà la propria piattaforma dedicata come spiegato dalla Fédération nella sua dichiarazione:

“This event will be structured around a dedicated platform. The principle of the official calendar is maintained. Each house will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks. [...] This event, intended for professionals, will be made available to a wide audience”.

The edition will also include, as in the case of London and Milan, a series of virtual showrooms.