Moncler playlists curated by Matthew Williams and Hiroshi Fujiwara

Warmly Moncler is Moncler's new digital initiative that wants to help its community deal with quarantine through a selection of moments related to the brand's past, present and future. The project is inspired by the founding values of the Moncler philosophy born to protect and offer warmth even in the most extreme conditions. The campaign will feature a series of Spotify playlists curated by the network of creatives and designers that revolve around the brand as well as some of the most important figures of the current fashion system and designers of the Moncler Genius project from Remo Ruffini to Craig Green, Matthew Williams and Hiroshi Fujiwara.

The visual part of the campaign will take place on social media, with a retrospective that will explore the Moncler archive through the brand's most iconic campaigns that bear the signature of some of the most legendary fashion photographers. The theme that dominates the selection of images evokes solidarity in the name of warmth, portraying moments of companionship and reflection and images that celebrate domestic intimacy. Here's how the brand commented on the project:

“Depicting the moments of reflection and union, these images remind us that, despite the difficult period, we have never been closer to each other”.

The Warmly Moncler initiative will continue with a programme of conversations with other Moncler Genius leading figures, such as Jonathan Anderson who will participate in the project with an interactive interview, followed by other initiatives on the themes of creativity and interconnection from home.