Terry Richardson for Happy Socks campaign
Fashion
November 28th, 2011
November 28th, 2011
L'azienda svedese di calzini, Happy Socks, ha recentemente scelto il famoso fotografo americano Terry Richardson per la sua nuova campagna pubblicitaria.
Con il giusto mix tra creatività ed ironia, gli scatti mostrano i calzini indossati in modo inusuale e divertente. Infatti gli stessi diventano prima morbidi pantaloni poi maglioni e camicie oversize e perfino irriverenti orecchie di coniglio, il tutto per rappresentare le personalità dei newbies newyorchesi che hanno preso parte allo shooting. La stylist Mel Ottenberg, il designer Adam Selman, il direttore creativo Jen Brill, e naturalmente, Terry Richardson hanno così rappresentato a pieno il messaggio della nota azienda: Be happy, take on socks.
Models:
Action Bronson – Rapper
ASAP Rocky – Rapper
Ashley Smith – Model
Braydon Szafranski – Pro Skater
Camille Rowe – French Model / Actress
Maluca Mala – Recording Artist
Mykki Blanco – Poet
Physical Therapy – DJ
Sky Ferreira – Singer, Songwriter, Model
The Swedish socks company, Happy Socks, has recently released their latest photoshoot with Terry Richardson. Mixing creativity with fresh faces, the shoot consists of up-and-comers showing their socks in unexpected ways. The colorful socks were turned into pants, sweaters, tops, and even bunny ears to echo the individual personalities of these New York newbies. Stylist Mel Ottenberg, designer Adam Selman, creative director Jen Brill, and of course, Terry Richardson collaborated to make socks look hipper than they ever have before, basing all of the looks on Happy Socks’ Chapter #FOUR collection.
