Gucci has donated two million euros to the fight against coronavirus

Gucci launched a fundraising campaign to help fight the coronavirus called "We're all in this together" and launched it with a two million euro donation to support two crowdfunding initiatives. Half of the donation will be donated to the Italian Civil Protection through the For Funding platform of Intesa Sao Paulo and will be used to finance hospital services and intensive care units. The other half will instead go to the United Nations Foundation's COVID-19 Solidarity Response Fund in support of the World Health Organization.

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We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist @mp5art, a person who holds their hand on their heart a message of human solidarity. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” say @alessandro_michele, Creative Director of Gucci, and #MarcoBizzarri, President and CEO of Gucci. Calling on our #GucciCommunity to join with us, give through our Donate Sticker on Stories to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who, and on gucci.forfunding.it to donate to the Italian Civil Protection Department #DipartimentoProtezioneCivile. Discover more about the crowdfunding campaigns through link in bio. Starting from tomorrow, Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus. #StaySafe #FlattenTheCurve

A post shared by Gucci (@gucci) on Mar 26, 2020 at 9:15am PDT

Gucci also invited members of its community to join the donation campaign. The image of the crowdfuning initiative, a man holding his hands close to his heart, was created by the Roman artist MP5. Here's what Alessandro Michele said about the initiative:

«Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the Changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together».

Donations will be made through Gucci's website and social media channels, which have also been offered its accounts to World Health Orgnization to disseminate reliable information on how to deal with the pandemic. In addition, Facebook will donate a sum equal to that of the total amount collected according to its Matching charity initiative.