The lookbook of the LIFESUX SS20 collection

LIFESUX is constantly evolving. The Italian brand was born in 2016 from a group of Italian friends that have been inspired from an anonymous tag (Life Sux) they casually found on a wall - and today is one of the most interesting brands of Italian streetwear, thanks to its unique blending of streetwear codes and more traditional sartorial rules.

The lookbook for the SS20 collection shows a melting pot of 90's suggestions and references (the fil rouge for all of the brand's season collections). Bright colours, attention to details, macro prints and contemporary fits and cuts establish the brand's courage to experiment new and contemporary roads for the Italian tailoring.