Moncler announces the collaboration with Rick Owens

It's been a while since the fashion world has first heard a rumor about it and now it's official: Moncler x Rick Owens will work together for the first time.

Even though Moncler and Rick Owens's styles may seem distant from each other, Remo Ruffini, the group's CEO, in the past years has literally turned the Moncler world upside down and has projected the brand to the world of the so-called New Luxury (just think about the announce of the most recent collaboration with Rimowa).

This new project consists in a customized bus with which Owens himself and Michèle Lamy, his wife and muse, have traveled across America, from Area 51 to Los Angeles.

Despite this collaboration is independent from the Genius project (the project with which Ruffini is working with some of the most important designers all over the world, such as Pier Paolo Piccioli), the bus - among with the custom clothes that Owens and his wife wore during their trip - will be presented tomorrow, February 19 at the Moncler Genius event in via Molise, Milan, during the Milan Fashion Week. Both the bus and the clothes will be for sale.

It's been Owens himself to talk about it to the press:

MONCLER APPROACHED ME ABOUT A COLLAB AND I TOOK ADVANTAGE OF THE MOMENT TO ASK THEM TO DO SOMETHING DIFFERENT - TO CUSTOMIZE A TOUR BUS FOR HUN AND I TO MAKE A ROAD TRIP FROM LAX TO MICHAEL HEIZER'S RANCH IN NEVADA... HEIZER HAD INVITED US TO SEE HIS MONUMENTAL LAND ART PIECE CITY, 48 YEARS IN THE MAKING... AND I HADN'T BEEN TO THE WEST COAST SINCE I MOVED TO EUROPE 18 YEARS AGO... [...]

OUR TOUR WOULD TAKE US THROUGH LAS VEGAS AND AREA 51 WITH A DETOUR TO HEIZER'S DOUBLE NEGATIVE.

The private event Moncler Genius (fashion show + party) will be hosted Wednesday, February 19 in via Molise 70, Milan. The collection will be presented to the public on Sunday, February 23, from 10.00 to 6.00 pm in the same location and it will be free entry.