One Block Down to host a special event for the release of the Air Jordan 1 Mid "Milan"
Along with the drop, an installation at Museo del '900 and a game to have the chance to buy archival sneakers
February 13th, 2020
nss magazine
Last December, Nike presented an Air Jordan 1 Mid inspired by the city of Milan. Now the date of the drop has been revealed and the release of the sneakers will be celebrated exclusively at the One Block Down store Milan on February 19th at 10:00.
On the occasion of the drop, One Block Down curated together with the nearby Museo del '900 an installation on the occasion of House of Jumpman Milano, whose first Italian event will present to the public both the new Air Jordan 1 Mid "Milan" and EMEA, the Flight collection Utility Jordan Women. The exhibition will also take place on February 19th and will run from 12:00 to 16:30.
But the most interesting part of the drop, for those who will buy the new Air Jordan, will be the opportunity to participate in a basketball competition that will be held in a pop-up basketball court behind the location of One Block Down, in Via Gaetano Garden 2. By presenting the proof of purchase, participants will have to score three consecutive shots from different distances of the court. Those who will total them all three will be able to access One Block Down's online archive of the last ten years, which includes Nike's collaborations with Travis Scott and Off-White, or the Air Jordan 1 Retro Fragment, and buy the shoes at the retail price of exit.
The exclusive presentation of the new Air Jordan 1 Mid "Milan" by One Block Down will take place in Milan in Piazza Armando Diaz, 2 on February 19th starting at 10:00.