TOMMY JEANS marries fashion and music with its Spring 2020 campaign

TOMMY JEANS is back with a new advertising campaign and six special ambassadors: Charli XCX, Channel Tres, Lolo Zouaï, VAVA, Xiuhtezcatl Martinez and Omar Apollo. Young, creative, talented, well-known for breaking boundaries and expressing themselves openly, each of them wear the most impressive items of the Spring 2020 collection. Denim adds camouflage inspirations, all-over prints and pop colors.

The American brand combines its heritage with functionality, technical details and sustainability. The collection, in fact, consists of sustainable looks, characterized for the first time by 100% recycled denim and yarns made from recycled plastic bottles. In addition, low-impact laser finishing techniques drastically reduce the amount of water, chemicals and energy typically required.

Tune In digital campaign includes exclusive interviews with Charli XCX and the other artists. Instagram account @TommyJeans will offer innovative content 24 hours a day, 7 days a week, just type #TommyJeans to join them.