Balenciaga's messages of love and dream

The ss 2020 collection by Balenciaga is an ode to love, dreams and the dissemination of slogans and messages with an optimistic flavor. To reappear are the iconic silhouettes typical of the Maison such as square blazers, oversized down jackets, and printed dresses, denim and velvet that reconfirm the retro aesthetic of Demna. Sweatshirts and sneakers are invaded by printed phrases such as "Power of Dreams", a melancholy and hopeful expression at the same time, often used by the fashion house, which fully embodies the eclecticism and transience of the French brand. Demna Gvasalia's clothes are pervaded and embellished with slogans such as "Love is for everyone" and other edifying and positive expressions such as "Think big" and 'Let's vote for tomorrow'' while highlighting the printed clothes flowers, blazers squared with the color and font used for the messages. The diverse and inclusive cast is made up of models such as Marius Courcoul, Ivo Raspudic, Jarno Parkkima and Zhuo Chen who together manage to visually drop us into compelling storytelling - halfway between a political candidacy and a progress spot. The encouraging and dreamy vision is faithful to the DNA of the Balenciaga brand: the continuous search for inspiration from ordinary everyday events and relevant cultural phenomena.

Accompanying the shots of the campaign, the video of the new Tyrex sneaker, inspired by human anatomy, and designed to combine elements of officewear and activewear in a contemporary key.