The new campaign for Dior's SS20 collection

Dior presents its Men's SS20 collection in a series of shots by Steven Meisel, that unite the brand's past and future. The protagonist of the campaign is a sculpture by Daniel Arsham that evokes an "archaeological" and pierced by quartz crystals version of the legendary DeLorean of Back to the Future. The American artist returns to collaborate with Kim Jones after conceiving for the maison the set design of the SS20 show and a series of accessories inspired by his works of the Future Relics series that will be sure to be must-have items next season.

The jewels and accessories, including suitcases part of the partnership with Rimowa, embody with their eroded and time-consumed appearance the philosophy of Arsham, whose art imagines the objects of modernity as if they were ancient artifacts. In the clothes of the collection, however, the contemporary sartorial elegance of Jones, with his deconstructed suits and neutral colors, is combined with elements that tell the identity and heritage of Dior: from the Lily-of-the-Valley, lucky flower of the original monsieur Dior, to the Dior Oblique pattern designed by Marc Bohan in 1967 up to the Dior Gris tint that dominates the palette of the collection. On the shoe level, on the other hand, in addition to the sneakers colored by a pink and blue gradient, the most interesting item are the transparent boots.