Before being officially born, many in Milan wondered what Born Romantic was. After months of viral marketing and mysterious graffiti that had appeared all over the city, the new streetwear brand has revealed its inaugural capsule, entitled 'Punk Romantic', whose items have already been spotted on Rkomi and Coma Cose and to which a varsity jacket has been added. It was presented on Sunday January 26th with a special event and is already available online on the official Born Romantic website. The Varsity of the Romantic is an American-style baseball jacket with leather sleeves, it's a limited edition item and entirely handmade, which has embroidered both on the chest and on the back the logo of the brand: a stylized withered flower.
The merch presentation was included in the setting of an event at the Art Mall Galleryin collaboration with Arte su Marte, where a docu-film was screened and an exhibition was set up. During the exhibition, canvases were exhibited from sections of PVC taken from billboards posted at the palaces in Milan. This concept is part of Born Romantic's brand philosophy that is based on the values of conservation, recovery culture and sustainability.
Soon after, there was the premiere of the docu-film shot by Jonathan Emma in which artistic director Alessio Bruno Pomioli answered the questions that Born Romantic followers asked him on Instagram. The film is not simply informative but wants to launch a reflection on the modern concept of identity: the use of the filmin subjective wants to highlight the value of the individual understood as a person free from self-centredness, emphasizing the value of diversity, seen as a wealth to be exploited and contrary to the approval imposed by society.
You can see a preview of the born-film on Born Romantic above. Scroll through the galleries in the article to see the photos taken during the exhibition and the official lookbook of the varsity jacket, which you can find already available on the official Born Romantic website.
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