Beyoncé releases new video to promote her collaboration with adidas

UPDATE 09/01/2020: As the official drop date of the collaboration between Ivy Park and adidas is getting closer and closer, Beyoncé has posted on her Instagram two promotional photos and a video. She also spoke about the upcoming collaboration late last December in an interview with Elle magazine, saying:

“This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves”.

Following the news in April about a partnership with adidas, Beyoncé today revealed the appearance of the first sneaker created in partnership with the German brand. The collaboration took place not between adidas and Beyoncé herself but with the singer's clothing brand, Ivy Park, which for the occasion will be relaunched after the handovers of previous years. No technical details or actual pricing list have been released but according to the photo, you can see that the Beyoncé x adidas sneaker will be a reworking of the adidas Samba model. The date announced by the singer's Instagram post is January 18th, 2020.

The most noticeable change from the original model of adidas Samba appears to be the sole unit, which now appears considerably thicker. The colorway is white and pale grey with the side stripes and the heel reinforcement of the dark purple leather. Another note of color is provided by the piping that separates the sole unit from the upper, of a neon orange color with a very small Ivy Park branding in black on the side. The name of Ivy Park is again imprinted on the tongue. The adidas' branding is nowhere to be seen. The silhouette is complemented by a twisted string at the heel, connected to the system of laces from eyelets that run just below the ankles and are knotted by the actual laces.

We are waiting for official news and closer glances at the new shoe, as well as the rest of the clothing collection that Beyoncé is expected to design along with adidas, as was announced in April. The drop date is set for January 18th, 2020. Stay connected to nss magazine for all updates.