Craig Green's third collection for Moncler Genius
Sculptural volumes to fold like an origami
December 4th, 2019
In the seven years following his 2013 debut, Craig Green has become one of the biggest names of the fashion world. When Remo Ruffini of Moncler launched the Moncler Genius project, the British designer was one of the eight creatives chosen to redefine the style of the brand's iconic down jacket along with Pierpaolo Piccioli, Hiroshi Fujiwara and Simone Rocha. The collaboration was so successful that Green created two more FW17/18 and SS19 collections. Green's third Moncler collection has just been unveiled: 5 MONCLER CRAIG GREEN. The collection is already available on Moncler's website.
[The jacket] looks so heavy and haggard, but actually, it’s extremely light as a garment. That is partly the success of Moncler as a brand — it’s such a perfect garment to travel with because it can be compacted into a small space. It doesn’t need the care and attention in terms of ironing and steaming. The amazing thing about the way that the jackets are constructed is that they self inflate, in some way. […] When we were inventing the pieces in the collection, we had a rule: is it the lightest possible way of constructing the garment?
This is where the third element behind the collection, after structure and lightness, comes into play: functionality. The functionality is interpreted on two levels: the first is the conceptual one, related to the inspirations taken from functional objects, as can be sleeping bags and life jackets; the second is that of the actual design, since the puffer jackets are designed to be folded and packed into themselves. Always the theme of functionality is represented by the military moodboard that inspires the jersey jacquard hoodie or the "double" sweater in waffle wool on the front and cotton sweatshirt behind, a processing that is repeated in the pants, and the long-sleeve sweater with broken print that, once folded, reassembles the logo as a puzzle.
I’ve always been attracted to the idea of things that either do something or look like they used to do something and are useless now.
5 MONCLER CRAIG GREEN collection is already available on Moncler's website.