Saint Laurent's condom

The future of fashion? Condom Couture.
After Off-White, Alexander Wang and Vetements (who chose the only must-have item for safe sex as a gadget-invitation to the SS20 fashion show), Saint Laurent also designed its own condom. The item is part of the wide selection of objects, ranging from lollipops to arcades, offered in the new concept store on the Rive Droite, in Paris. The condom is a one size fits all, made in Japan and features the brand's logo both on the accessory and on the packaging, which is available in various models: gold, black, heart, cob, leopard, zebra, checkered. If you want to wear the latest item of SL during your hot moments, you have to book a trip to Paris, because the condom is on sale (at the price of 2 euros) exclusively at the store at 213 rue Saint Honoré.

During the PFW the Ville Lumiere was covered with posters of the new advertising campaign of the SL condom taken by Juergen Teller. In the images of Saint Laurent: The Love Affair, the model Anja Rubik, portrayed from the back, observes the naked and tattooed body of the artist David Flinn.