Fendi ice cream in Milan's Central Station

The fashion circus is about to move to Milan. The city will be full of buyers, bloggers, models and curious people who have come to take part in the fashion week. Between changes of clothes, races to reach the locations and the temperature that continues to be hot, the time to relax is very short.
For those passing through the Central Station, Fendi has thought of an unusual but very fashion break. The Roman fashion house has set up the new SteccoLecco X FENDI pop-up store, in collaboration with the brand famous for its ice creams. The partnership between FENDI and SteccoLecco began in 2018 when the luxury Maison created for the Prefall Collection 2018 fun fur charms inspired by Italian ice cream, lasting up to the Milan pop-up, which will remain open until October 14th.
The store is characterized by the yellow FENDI, one of the hallmarks of the Roman Maison, and the iconic striped pattern Pequin, created in 1987 and composed of large lines of black and brown tobacco color. Inside, of course, there will be limited edition custom ice creams, decorated with the iconic double F logo and declined in many colors and flavors.