The must-have item of the season is the AIRINUM + NEMEN urban air mask

We breathe about 20,000 times a day. In the last few years, this action, so small and yet fundamental for our survival, has been made more and more difficult by the poor quality of the air, which has deteriorated so much that, for the World Health Organization, 4.2 million people die every year as a result of exposure to air pollution. While waiting for governments around the world to take concrete action and limit harmful emissions, one way to protect ourselves is to wear a pollution mask. In Asia, where the worst polluting cities are located, people walking around in the streets with this almost post-apocalyptic item on their faces has become normal, so much so that companies have begun to develop models that are increasingly technological but, above all, increasingly "stylish". The phenomenon of urban air masks has spread so much that it has left the streets and invaded unexpected contexts such as the underground trap scene or the catwalks of fashion weeks.

Some people even say that masks are the real must-have accessory, both in terms of utility and coolness, of the 21st century, a theory confirmed, for example, by the success of Airinum. The Swedish company was founded in 2015 with the aim of offering innovative products that intersect functionality and design, able to make the world a place where people can live a happier and healthier life breathing fresh air. Leading Urban Air Mask 2.0, Airinum has just launched a new model in collaboration with Italian fashion brand NEMEN. The result of the partnership is a new level of air pollution protection mask in which the Scandinavian minimalist design meets the Italian textile research. Combining an innovative aesthetic with technical features and a degree of waterproofing > 15,000 mm, perfect to ensure the perfect fit for all types of faces and protect against small particles.