Uniqlo launches a capsule tribute to the Japanese Ukiyo-e art
The Great Wave off Kanagawa and many other masterpiece protagonist of the new UT collection
July 23rd, 2019
Two Japanese symbols meet in the name of fashion. The retailer Uniqlo chooses to pay homage to the artistic movement Ukiyo-e, famous for printing with wooden matrices, with a new capsule collection of t-shirts, available for men and women for €14.90. What makes each item special are some of the most evocative works by Utagawa Kunimasa, Tōshūsai Sharaku and the famous Big Wave by Katsushika Hokusai. Their art, which flourished between the seventeenth and mid-nineteenth centuries around the city of Edo (which later became Tokyo), is an invitation to float, remove the melancholy of reality and pain and get lost in pleasure, beauty. Utamaro, Hokusai, Hiroshige, Kuniyoshi and others tell of a world made up of distant landscapes, female faces and kabuki actors, figures from a faraway Japan that still conquer us all today.
The new Uniqlo collection is the result of a partnership with the Museum of Fine Arts in Boston that began in 2017, will last for 10 years and will include, in addition to 'Ukiyo-e, various artists and movements becoming an part of the retailer's proposals. Among those that will be launched in the coming weeks, are interesting capsules tribute to Andy Warhol and Keith Haring, part of the UT Collection of graphic tees. Who knows if these new items will still be available when Uniqlo opens its store in Milan on September 13...
Here below there are some of the Ukiyo-e works that became prints for Uniqlo's new collection.