Under Armour opens its second store in Milan

The new Milanese shopping district that is growing around the redevelopment of Piazza Cordusio gets a new little jewel. Under Armour, in fact, has chosen to open its second Brand House in via Orefici 13, inside the building acquired by Hines in 2017. It is a 550sqm space, developed on two floors and designed by the brand's international team to offer the best possible shopping experience. In the new store, functionality meets attention for detail. An example? On the concrete walls is reproduced a stylized map of Milan that, thanks to a particular lighting project, highlights with red neon the different routes in the city where you can do sport. The new Under Armour will host a wide range of products dedicated to training, running, basketball and sportswear, but also some exclusive collections. The selection of shoes, apparel and equipment sharing the same coolness and high performance, the perfect elements to meet the needs of athletes and runners in Milan.