Diesel announces a new partnership with A-COLD-WALL*

Diesel has unveiled its latest DIESEL RED TAG project partner: A-COLD-WALL*. The London brand created by Samuel Ross, famous for its highly conceptual and intellectual streetwear, will have the task of reinventing the heritage of the Diesel archives, focusing in particular on the exploration of denim, which has always been the preferred material of the Venetian company.

Renzo Rosso is enthusiastic about the project:

"Diesel Red Tag is the maximum expression of our collaboration strategy, the one that draws on a new generation of creative, disruptive and iconoclastic designers, who interpret our world, and in particular our denim DNA in the most modern way, for the global fashion community. I've been following Samuel for a long time, I love his innovative vision of sportswear, and I'm very happy that the new contribution to this project is his".

After Shayne Oliver of Hood By Air, Glenn Martens of Y/Project and GR-Uniforma of Gosha Rubchinskiy, launched recently with a special event in Berlin, a new capsule collection is about to arrive in stores and expectations, given the previous collaborations, are very high. For now, only one image has been unveiled: a bleached hooded jacket complete with Diesel Red Tag label and A-COLD-WALL* branded zipper.

The release of the new garments is scheduled for November 2019 and will be distributed exclusively through a network of stores carefully selected by Tomorrow London, at diesel.com and in the 10 best diesel stores in the world.