Florence Welch stars in the new Gucci jewellery campaign

The bond that unites Florence Welch, singer, poet and leader of Florence + The Machine, and Alessandro Michele, creative director of Gucci, relies on shared passions: the love for the arts, tarots, esoterism and jewels. 

Florence, who has been an ambassador of the Gucci jewels for a while now, is back in front of the lens of photographer Colin Dodgson for the legendary Italian fashion house for a bohémien campaign: Welch is portrayed in a retro wooden coach, filled with colourful and lavish furniture and objects. The English singer wears rings, bracelets and necklaces belonging to the Le Marché des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus jewellery collections, as well as the silver jewellery collection of the Maison.