WWWM, the Korean brand shaping the streetwear scene

South Korea, and especially the city of Seoul, have progressively gained an always bigger role within the landscape of global streetwear fashion. A new generation of young designers wants to pave the way for innovation and individuality, in a creative process that draws inspiration from the tradition to blend it with the future.

The brand WWWM represents exactly all the characteristics of this new creative wave. The label is the result of the work of a collective of progressive thinkers, intending to offer the world something new and radically contemporary. The collections reinterpret Seoul's DNA into new formats and stylistic codes, in a balanced mix between heritage and future.

The label, based in Seoul, landed in Europe at the end of 2018, and now debuts the campaign for the SS19 collection, for which it collaborated with No Text for the videos and with photographer Jean-Vincent Simonet for the shots. WWWM designs contemporary items in premium fabrics, sporty but nonetheless sophisticated silhouettes, gender-fluid non-linear shapes. The aesthetic of the brand is fresh, unique, for quality streetwear that will last in time.