adidas running releases a new Ultraboost 19 colorway

adidas running continues the rollout of its new innovative flagship running shoe, the Ultraboost 19 with another brand new colorway. Taking its design cues from the first sold-out limited edition Laser Red the new colorway is available now for men and women at retailers such as SUEDE store. 

The new adidas Ultraboost 19 is the most reactive and propulsive version of its iconic running shoe. To create the new Ultraboost 19, adidas designers and product developers have collaborated with thousands of runners all over the world, reinventing the historical silhouette completely. Together they have simplified the original version of adidas Ultraboost, from 17 pieces to just 4 high-performance components, which is how a lighter and more performing structure, with greater reactivity, was created for a revolutionary racing experience.Optimized BOOST, with 20% more compound in the midsole, for a boost of energy to every single stride. Optimized BOOST interacts with the all-new Torsion Spring, offering an unprecedented push forward. This high-tech configuration ensures a return of explosive energy, in a shoe able to support the movements of the foot. Each step is full of power, without any loss of momentum in the transition. As for the fit, the 3D Heel Frame supports the foot during the impact, offering better results in terms of support and stability, for a more relaxed run. The pioneering one-piece upper Primeknit 360 wraps around the foot perfectly, ensuring optimized support combined with comfort and lightness.

Inspired by the new era of running, adidas Ultraboost 19 fits perfectly into this new context. Today, running is a social sport, open and creative like never before. As a tribute to all this, adidas will launch the campaign "Recode Running", designed to turn the spotlight on sports that contribute to the transformation every time they train. 

"Running is constantly evolving, so we thought of an improved and optimized structure for adidas Ultraboost 19. We wanted to help runners all over the world to continue their challenge, transforming this sport both in form and in substance. So we made a shoe with an unprecedented energy return, to guarantee all the runners the power and safety they need to obey their creative flair”.

Sam Handy, VP of Design for adidas Running

After being sold out in less than seven minutes in the United States and China, the new colorway is available worldwide from today February 21st at select retailers such as SUEDE Store now.