Lucky Blue Smith is the new face of KITH x Versace campaign

After the anticipation of yesterday with Bella Hadid showing off a selection of opulent pieces of their capsule collection, KITH and Versace unveil the second part of the advertising campaign that announces their collaboration. The Ronnie Fieg brand and the jellyfish's house choose Lucky Blue Smith as the protagonist of the men's campaign. As in the female version, here also here the street and gold items are the key elements of the shots.

The popular model wears a mix of streetwear and men's tailoring garments: camel hair overcoats, silk blazers, velvet and denim jackets, hooded sweatshirts, nylon overalls. The shoes are completed by the proposal: the Chain Reaction in velor, with zip and velcro closures; the Amico Trainer  of the' 90s that returns in a low-top look in five variants. To create the entire capsule Ronnie Fieg has studied and reprocessed key items and prints of the Versace archive, starting from some classics by Gianni Versace, up to the most controversial choices of his sister Donatella. The result is an hype collection that will be available next February 15th at the KITH's flagship store, in some Versace's boutiques and online.