The evolution of Moncler Genius

A year after its debut, Moncler Genius continues to evolve, true to its motto: one house, different voices. The changes are taking place in a fluid continuity and this season the group of designers is expanding, welcoming the new additions of Richard Quinn and Matthew Williams of 1017 ALYX 9SM, while Veronica Leoni and Sergio Zambon share in the design of Moncler 1952.

Remo Ruffini has conceived Moncler Genius as a new model of communication and business that recognizes the diversity of the contemporary consumer in the digital age. 

“Moncler Genius is an answer to the times, a symposium of creative minds and an inspiring place. Each Genius operates singularly and the sum of the Geniuses interprets the Moncler identity. Different rooms house different visions, all of them shaping the global Moncler message and the Moncler Genius Building contains them all.”

Remo Ruffini, Moncler President and CEO.

The visions of the Moncler Genius designers will be unveiled in Milan on February 20th, with an event presenting the collections of Pierpaolo Piccioli & Liya Kebede, Sergio Zambon and Veronica Leoni for Moncler 1952, Sandro Mandrino for Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM, Richard Quinn, Fragment Hiroshi Fujiwara, Palm Angels Francesco Ragazzi and Poldo Dog Couture.

Moncler Genius is a creative hub promoting the energy that comes from a mix of different cultures: it’s a vision beyond borders of seasons, age and taste, talking to all generations of customers through a product rooted in Moncler’s unique heritage and values. The new luxury turns aspiration into inspiration as it is related to true values. Moncler Genius pursues that, clearly, as it has done since it first engaged with distinctive audiences.

Moncler Genius continues to welcome this multiplicity, reinforcing it, both for the creative and for the consumer, it is a unique project, made of unique products and unique experiences and comes from a curatorial approach based on the variety of the products and central focus on the customer. These two aspects translate into a single concept, inclusiveness. And the Moncler Genius Building is the place where the spirit of Moncler becomes an experience.

Moncler Genius is an authentic project, characterized by a new energy, with the product at the center that takes different forms depending on the vision of each designer. The different collections are launched individually with a calendar divided into monthly projects. Continuity is what allows the project to live, breathe and expand. Virtual and real, online and offline work together. The uniqueness of the designers reflects the uniqueness of the consumer. Each project dialogues with a specific audience, giving life to a global community. That of Moncler.

As a maximum expression of inclusiveness, as part of a project to promote unexplored metropolitan areas, Moncler, in collaboration with the city of Milan, will open the doors of the Moncler Genius Building to the public on Sunday the 24th of February. Moncler, a single fashion house that continues to speak a creative, unique and inclusive language through different voices.