How to cop the new Nike 720 Sneaker

A sneaker that's creating a lot of buzz over at Nike is the new Nike Air Max 720. It’s Nike’s next evolution when it comes to pushing their technological innovations forward. It boasts Nike’s tallest ever air unit, providing more spring cushioning than ever before, shattering previously held expectations of comfort and the shoe is uniquely engineered for steps rather than strides. The shoe takes its name from the idea that the Air unit is visible in 360 degrees, both horizontally and vertically, equalling 720. Alongside the tech, the shoe design has also been pushed when it comes to the aspects of color, the inspiration is taken from the organic radiating movement of energy in different natural wonders, with versions of the shoe playing off the collars of lava flows, the Northern Lights, the Milky Way and sunsets and sunrises. Releasing in 8 different color iterations we can now lift the veil on how and when to cop, as well as show you the very cool digital art that has been created specifically for the Air Max 720 release.

The Nike Air Max 720 "Northern Lights" colorways release February 1 in limited quantities at select Nike stores, the SNKRS and SNEAKRS apps and select global retailers. 

The Nike Air Max 720 “Sunrise” and "Sunset" colorways release February 21 for Nike+ members.

The Nike Air Max 720 "Total Eclipse," "Sea Forest" and "Pink Sea" colorways release February 28 in limited quantities via the Nike site and select global retailers. The Nike Air Max 720 "Desert" release is still TBC. All the models are retailing for 160 euros.