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adidas unveils the Ultraboost 19 'Dark Pixel' Colorway
A Strictly Limited Edition inspired by the Original Triple Black
Fashion
December 27th, 2018
December 27th, 2018
Earlier this month we could announce that adidas Running is coming with a brand new Ultraboost silhouette, the Ultraboost 19. Shown at the exclusive Paris event, the first colorway ‘Laser Red’ has dropped, but we can now unveil the next colorway to be released, the 'Dark Pixel' edition that will be available from January 4 on SUEDE Store. The iteration is the second of in all 5 brand new Ultraboost 19 silhouettes to be hitting the market.
The exclusive adidas Ultraboost 19 Dark Pixel colorway was created by reimagining the Triple Black adidas Ultraboost, the most hyped iteration of the iconic silhouette ever. The stand-out model was created by pushing the color composition of the celebrated all-black shoe and integrating textured tones. For the development of the project, adidas engaged a monumental amount of runners to get direct quantitive feedback from actual users in the field to help shape the design process.
Deconstructing the original adidas Ultraboost and rebuilding it in its simplest form, focusing on 4 key elements. A brand-new, lightweight Torsion Spring for a snappy and supportive transition, an Optimized BOOST midsole for greater energy return than the first generation adidas Ultraboost, a seamless Primeknit 360 upper for lightweight comfort, and a paired-back 3D Heel Frame for the perfect mix of adaptability and support with every stride.
The adidas Ultraboost 19 Dark Pixel is the second of four limited-edition colorways to be revealed ahead of the global online launch on February 21, 2019 and available at select fashion retailers like SUEDE Store from January 4, 2019.
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